Three regions, sixteen cities, 60% of national potential — plus Lagos, on its own, contributing a further 40%. Here's how we read the Nigerian market.
Potential doesn't always follow population — it's why our field-force weighting looks different from a simple population map.
Key cities: Abuja, Kano, Kaduna, Jos
Key cities: Mainland, Island, Abeokuta
Key cities: Benin City, Ibadan, Ilorin, Asaba, Akure, Warri
Key cities: Port Harcourt, Enugu, Owerri, Calabar, Onitsha, Aba
Ranked by share of sales contribution across our network.
| Zone | Major city | Sales contribution |
|---|---|---|
| Lagos 1 | Lagos | 17% |
| North 1 | Abuja / Kaduna | 20% |
| East 1 | Port Harcourt | 13% |
| Lagos 2 | Lagos | 12% |
| East 2 | Enugu | 11% |
| West 1 | Ibadan | 10% |
| West 2 | Benin | 10% |
| North 2 | Kano | 7% |
Population density mapping accounts for states currently under emergency rule.
The manufacturers whose products move through the Dovizia network.
We'll walk you through the regions and channels most relevant to your portfolio.